Twice a month we craft articles for the New Milford Medical Group's featured article.
Below is a recent article on Lyme Disease
We could be showing another disgusting picture of a deer tick, but you already know the disease comes from ticks, and you almost certainly know that Lyme disease is practically an epidemic in our area.
We have some thoughts on how to avoid infection, how to identify it, and what to do if you suspect you've been bitten.
If you get infected, in most cases, antibiotics do the trick. But when they the disease goes untreated, Lyme Disease can be devastating.
We want you to know about the disease, how it is spread, and what we at New Milford Medical Group can do to help keep you safe or get you better!
Lyme disease is caused by bacteria called Borrelia burgdorferi (B burgdorferi). Blacklegged ticks (deer ticks) can carry these bacteria. Not all species of ticks can carry these bacteria. You can get the disease if you are bitten by an infected tick.
Lyme disease was first reported in the United States in 1977 in the town of Old Lyme, Connecticut. There are three stages of Lyme disease.
Stage 1 is called early localized Lyme disease. The bacteria have not yet spread throughout the body.
Stage 2 is called early disseminated Lyme disease. In stage 2, the bacterium often spreads to other parts of the body. Some two to 10 weeks after being infected, about 15% of untreated patients may get very sick, with neurological symptoms, which can include meningitis with intense headaches, facial palsy or other cranial nerve problems, or severe pain or paralysis of nerves radiating into the arms, legs or abdomen.
Stage 3 is called late disseminated Lyme disease. In stage 3, which may happen if Lyme remains undetected and untreated, some six in 10 patients develop intermittent attacks of arthritis affecting one or more joints. Eventually one or both knees may become inflamed and the arthritis more persistent. Stage 3 can be harder to treat than the earlier stages of Lyme disease, although most patients are helped by a longer, four- to eight-week course of antibiotics. In a few cases, patients will suffer inflammation in a knee for months or even several years after the spirochetal bacterium is gone, a condition known as antibiotic-refractory Lyme arthritis
Unfortunately, it is all too easy to come in contact with these little parasites, doing outside activities gardening, hunting, or hiking in an area where Lyme disease occurs, having a pet that may carry infected ticks home, even just walking in high grass can easily expose you to infection.
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We created an extensive set of keyword rich pages for an antique dealer. By analyzing the Google search terms for the site we were able to craft copy that has impressions up 300% over the previous six months and clicks have doubled
Antique and fashionable cameras, prized for their beauty and historic value, are pieces we'd love to buy – whether you're looking to sell that Brownie your great-grandmother used, or a Nikon I from 'Occupied Japan'! These are special pieces, and there are many rare items in this field that we look out for; a Mamiyaflex C, for instance, or an old German Leica. We're always open for appointments if you'd like to come buy, sell, or appraise any vintage camera, as well as other photographic equipment, such as meters, lights, and projectors!If you search for a way to buy and sell antiques near me, for antique buyers near me, or antique appraisal near me, Bob Kretchko Antiques is the place to look.
Read the whole website…
We researched and wrote the copy for the Economic Development Corporation for New Milford
Quality of Life
New Milford is bio-tech companies and one-room schoolhouses. It is horse farms, dairy farms
and server farm. It is factories for paper goods, steel, brassieres, and leather goods. New
Milford is as traditional as it can be, as forward looking as it needs to be, and nearly perfect
the way it is.
Today, and every work day, more than five thousand of our residents will head down to New
York City, or Stamford, or White Plains; fanning out,headed south, north, east and west, they
have jobs as executives, managers, senior vice presidents, and secretaries. As they drive
down, or to the train, they pass our teachers on their way to school, farmers headed out into
their fields, as well as bankers, lawyers, architects, doctors, and administrators headed for
their offices in town. And for all the residents working out of town, there are an equal number
who stay right here, baking bread or pizza, repairing roads or computers, painting houses or
pictures, writing novels or prescriptions.
New Milford isn't just 'ye olde New England'; picturesque, scenic, rustic, we are also great
schools, hospitals, property values, restaurants, and more. We have a great way of life in New
Milford, where you and your business will fit in beautifully.
Read on – find out what makes New Milford the place it is; New Milford is more than just
warm, beautiful, and historic, it is also a modern infrastructure, great local government,
dining and nightlife, shopping and antiquing, Fairs, schools and so much more.
Download the complete piece…
We researched and wrote an analysis of digital marketing trends for a small not-for-profit
May you live in interesting times.
Surely, the ancient Chinese curse has never been more apt than when applied to the current state of the
space in which marketers, particularly those with budgetary constraints, are operating. Local advertisers and
not-for-proft organizations face real challenges as they operate in this new digital marketplace. The
traditional channels, print, radio, tv, and outdoor, have changed dramatically, and in the case of print are at
best moribund. This is entirely due to the advent of the new digital delivery systems for marketing
messaging. Even such traditional services such as the Yellow Pages, which though it carries ads, is
considered primarily a listing of data, are succumbing to the wild market fragmentation that similar electronic
data listing services (like google and yahoo) have engendered.
Currently, we can see the following digital channels for interacting with and marketing to consumers:
websites, digital phones, other digital devices, digital outdoor, SEO, social media, online contests, digital
radio, cable, online print, online viral marketing, as well as email and coop and affnity marketing. This wealth
of digital clutter has already produced an audience that is savvy, even jaded, about new offerings, so any
marketing effort that is undertaken has to be at least as good (well designed, well written, navigable,
compelling, involving) as an offering from Disney, CNN, NASA, BMW, etc.
Because we are only about half way through this latest phase of Schumpeter's Wave of innovation we can
expect there to be at least another fve to ten years of on-going change in this space before equilibrium is
reached. It therefore behooves us to respond to this change as it evolves, as we cannot reasonably assume
that a business will survive without changing while waiting for the market to stop evolving.
This being said, the digital marketspace has also created unprecedented affordable opportunities for reach
and frequency, as long as certain prerequisites are met by the advertiser, and the marketing program is
designed with a clear scope and attainable objectives.
Download the complete piece…
We have written proposals for state funding, web development, software, media plans, email campaigns and more
This proposal is for the redevelopment of the AWS website with the intention of
accomplishing the following goals:
1. Encourage Adoptions
a) manage photos/information internally
b) update adoptee status (eg available, new, PETCO, adopted, etc)
2. Generate revenue for AWS
c) sponsored programs (ie tiles)
3. promote events that AWS is sponsoring or producing
a) sell tickets
b) show photos from completed events
4. makes the AWS available to a larger audience on all devices
a) makes the site an interesting destination to an internet audience
b) device neutral, so there is a good browser experience for mobile and desktop
5. search engine optimized – best practices for modern websites
a) properly meta tagged
b) microformat tagged
c) adoptees listed on google
d) sitemap and robot friendly, posted into dmoz, bing and google webmaster tools
6. generates quantifiable results
a) analytics with goals
b) basic SEO practices
To accomplish these goals we recommend a complete overhaul of the current site. There is no reason
to retain any of the current site's design. Existing content will be ported over to the new layout, and the
only element from the current look that will be retained is the logo, in order to keep continuity with the
We propose building a site that can accommodate any ultimate content depth; thus there will be room
for expansion as the site grows. To this end, we propose that the new site be in large part database
driven. The development environment that we favor is AMP (Apache Server, MySQL database, and PHP
as the page language), this is all open-source technology, widely accepted and supported, and
incredibly robust. What all this gobbledy-gook means to the AWS is the site will be able to change as
often as is desired, and the changes can be made by anyone who has permissions to make updates.
The design of the new site will be based on approved proof files, which will be sent to the client. Our
working design is attached, and is not a final design, and is presented only for your consideration. This being a responsive layout, it will appear differently on different devices. For instance, the menu bar will
compact into the familiar three bar icon on a phone, but will display as above on the desktop.
Pending further conversation, we recommend creating a site with the seven sections. These will also be
the links on the navigation bar, and will always be visible.
Home– The home page will be a consistent link on the nav bar, and as our first and primary point of
contact with visitors it will have the following content at all times. The content can be divided into above
the fold and below the fold (the fold, though a term left over from print, describes the content that is
visible at page load).
Above the fold content:
1. Logo and navigation bar – this will show on every page, and via color or text highlighting
will denote the current section being viewed. The links from the nav bar will be detailed
2. Slideshow – this will be the primary imagery on the home page, and will include copy on
each image as a caption, the caption will also include key search words as applicable.
The slides will showcase the change from then to now, illustrating the progress of the
3. Blurb – This will talk about the value of AWS to the community, and can contain a call to
action (donate or contribute).
There's more, but it's proprietary…
For a realtor we wrote the content for a printed monthly newsletter
Local Boy Lives on in Song!
While most Americans are
familiar with the Yankee Doodle
tune, and can recite some of its
verses, few are aware that the
original Yankee Doodle was a
real person, Colonel Thomas
Fitch V who lived with his two
younger brothers Ebenezer and
Timothy, on Chestnut Hill in
Colonel Fitch, whose father was
the Governor of the colony of
Connecticut, led Connecticut
volunteers in their fight against
the French at what is now
Renssaelaer, New York. On
their departure, distraught
by the lack of real uniforms,
particularly in comparison
to the nattily dressed British
soldiers, the troops improvised
plumes from chicken feathers
for their hats.
The poorly dressed
Connecticut volunteers were
met with derision, and a British
surgeon, Dr Shuckburgh,
penned a satirical verse, set
to the tune of a popular song
"Lucy Locket", and Colonel
Fitch became Yankee Doodle, a term the British used with
derision. The colonists happily
adopted the term (and the song),
and during the revolution, it was
often played while surrendered
British troops were paraded
before their captors.
The real surprise, though, is that
the term “macaroni” in the song
does not refer to pasta, but to a
very fashionable group of young
men in London who gathered
at the Macaroni Club. So when
Colonel Fitch marched up with
his rag-tag group of Connecticut
volunteers stuck a feather in
his hat, and declared he was
“macaroni”, he was declaring that
he (and his men) were fops!
Was Wilton where Benedict Arnold went Wrong?
On April 27, 1777, led by
Generals Benedict Arnold
and Benjamin Gold Silliman,
several hundred Colonial
militiamen battled for four
days with British regulars, led
by British General William
Tryon (of Fort Tryon Park
fame) as they retreated from
Danbury towards the Sound
and the safety of the British
Navy. In Ridgefield, they
encountered a hastily erected
barricade across the north
end of the main street. The
Americans delayed the Brits,
but American Major General
David Wooster was mortally
wounded, and General Arnold
was nearly captured after
his horse was struck by nine
bullets and killed.
The British continued south
through Wilton on Ridgefield
Road, along their march they
carried off cows, destroyed a
large brass kettle, broke a large
mirror, drained a hogshead of
rum, and committed various
other dastardly acts. Daniel
Gregory’s aged mother at 11 Belden Hill Road shook a poker
at them "to show them which side
I am on."
They continued to advance against
the Americans, destroyed 100
barrels of rum, several chests of
arms, many cartridges (bullets and
power wrapped in paper), and 300
tents. They started to raid Samuel
Belden’s store, but stopped when
they discovered he was a Loyalist!
Before the British could reach
the Sound, General Tryon could
see that Benedict Arnold had
outflanked him and was laying in
wait at the only bridge across the
Saugatuck. Tryon barely escaped,
by fording the Saugatuck to reach
his ships, with the Americans
trying to cut him off but failing.
The action was considered an
American victory, and Arnold
was promoted to major general
for his exploits. However, he was
not given the seniority that he
felt he deserved by the Congress,
and it was not long after that
Benedict Arnold entered into
negotiations with the British and
turned traitor to his country.
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We recorded the doctors at New Milford Medical Group to collect their own thoughts about their practice. Then we reworked their words to make the copy of the website come alive, including some copy which is on the site, but doesn't appear to humans, only to bots
At New Milford Medical Group
We're focused on building relationships. If you develop a comfortable relationship with your physician, with an open dialogue about what is bothering you, we can develop a plan based on truly caring for your needs.
We treat the the whole patient.
There is a humility to the physicians in this practice that is unique, the patients are cared for very well, and it is more of a family feel than a lot of other excellent practices.
We also have a lot of fun in this office!
We believe the old saying, "an ounce of prevention is worth a pound of cure", today we just call it preventive medicine! But in order to be up to date with screenings and interventions it is important to see us for regular visits.
Visit the site…
Print is that beautiful dynamic where the ying and the yang of words and images can seamlessly coexist.
When you create ads for your product, you spend months crafting the strategy,
getting it approved, briefing the teams, shepherding the process, watching while
creative is crafted that you are proud of, that your boss likes, and that works.
Why would you start over now, when you need to get on the web ?
Avenue-e is a part of your process. We understand the work you do, and we
know exactly what you have had to go through. But, we also know that what
you have created for TV or print won't work as a website, because we know our
business and our audience.
At Avenue-e we use your creative to craft the look and feel of the web
communications for your brand. Our team takes over where our expertise does,
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Living in Norwalk
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Veteran’s Memorial Park and Marina, with its
boardwalk overlooking scenic Norwalk harbor, includes
a boat launch, playground, baseball diamonds, basketball
courts, soccer and football fields, and trails for jogging
and bike riding.
Arts, History & Stingrays
SoNo Arts Celebration pays tribute to the vibrant local
art scene. The Maritime Aquarium has a stingray petting
zoo. Sheffield Island lighthouse with
its cookout spaces and beaches is just a
ferry ride away. Dolce features beautiful
grounds where you can feed the ducks,
and SoNo Baking Company has the best
whole wheat croissants you’ll ever taste!
The Norwalk Oyster Festival is a three-day
party for 90,000 where you dig into some
excellent seafood and celebrate the history of
the oyster industry in Norwalk while enjoying food,
vendors, carnival rides, and entertainment.